This 2004 racing-themed event was a massive undertaking. I acted as a single point of contact with Cisco and designed all the necessary pieces – direct mail, email blasts, landing pages, binders, brochures, signage (lots of signage), and name badges. Some long hours associated with this one, including late night signage installations on the Cisco campus. All designs were based on new standard from Ogilvy & Mather. This was the first event using their new standards.